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eB2B platforms have been able to effectively resolve some of the pressing pain points, such as higher prices, untimely delivery, and low quality of products, among
eB2B has already captured a fair wallet share of the offline market, and manufacturers and suppliers are confident about increasing their spending soon.
The report further suggests that approximately 50 per cent of the non-users are willing to shift to eB2B platforms in the coming year.In order to access underserved markets, brands are turning increasingly to eB2B, either as an addition to their current distribution network or as a replacement for
ineffective traditional distributors.
"The future will see a shift from unorganised trade to organised digital trade while rallying for emerging brands to scale in India, making eB2B channel for brand
marketing and ad spend," said the report.
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